The privileged location of this plot could be considered to be the heart of the city. The building enjoys a high visibility and is viewed from far as advancing in the main artery of the downtown –the Calle Amparo– towards the old quarter of the city. Before taking action, this land was occupied by an uninteresting and poorly maintained building, which impoverished the square entirely.
The building attempts to act as a background to complete the perspective from the aforesaid Calle Amparo.